Privacy Policy


Privacy Policy

Last Updated: 1 January 2023

 

Privacy Policy Statement

At icebreaker, we understand that you care about how information about you is collected, used and shared. This Privacy Policy describes the information we may collect directly or indirectly about you; explains how and why we may collect, use and share your information; and sets out the choices you have about your information. As discussed in more detail below, we collect, use and share your information in order to better serve you and improve our own business processes.

This full Privacy Statement applies to all of our consumers in the United States and Canada and describes how we handle personal information in a variety of contexts, such as when consumers use our websites, mobile applications or facilities, purchase our products, participate in our promotions and events, or otherwise provide information to us.

In the United States, icebreaker is a division of VF Outdoor LLC, a subsidiary of VF Corporation, and in Canada, icebreaker is a division of VF Outdoor Canada Co., another subsidiary of VF Corporation. For the purposes of this Privacy Statement, when we use the terms "we", "us" and "our" or similar terms, we are referring to VF Outdoor, LLC in the United States or VF Outdoor Canada Co. in Canada.

 

Categories of Information We Collect

In order to help us better understand you to provide you with an excellent customer experience, we collect information that identifies you or that we may associate with you (your "Personal Information") as well as information that does not identify you (for example, anonymous, de-identified or aggregated data). We may also collect various categories of information directly (from you) or indirectly (from others), as described in more detail below. The categories of personal information (including sensitive personal information) that we or our service providers collect (or have collected in the preceding 12 months) may be as follows:

  • Identifiers (such as your name, nickname, account name, unique personal identifier, online ID/screen name, IP address, driver's license number, or signature);
  • Contact information (such as your physical or mailing address, telephone number or email address);
  • Profile information that we collect or that is inferred (such as business information and inferences, including products or services purchased or considered, purchase histories or trends, interactions with us, preferences, psychological traits/predispositions, behavior, attitudes, intelligence or abilities/abilities, some of which can be attributed by probability methods);
  • Education information (such as the status or history of your education);
  • Employment information (such as your employment status or history, or professional information);
  • Internet activity (such as browsing history, search history, clicks, interactions with websites, applications and advertisements, or social media information);
  • Demographic data (such as your age, date of birth, sex or gender, race or ethnicity);
  • Physical characteristics or biometrics (such as your height, height, weight or other information related to your footwear and clothing preferences, as well as your appearance and voice);
  • Financial information (such as your bank account number, credit card number, debit card number, other payment information);
  • Location data (such as the geographical location information indicated by your mobile device or computer); and
  • Sensitive Personal Information (such as your precise geolocation).
 

How Information About You Is Collected

When you interact with us, we may collect information about you directly. Examples of direct interaction with us include visiting our websites, shopping in our stores, communicating with our customer service representatives, attending our events, using our mobile applications, participating in our marketing efforts (including contests, sweepstakes and virtual events), participation in our customer loyalty programs, or any other way you communicate directly with us. When collecting information about you directly, we may ask you to provide us with that information affirmatively (for example, when we ask for your phone number), or we may collect that information from your electronic device (for example, when you download and use our mobile applications or visit our websites) or by observing your activity (for example, when you visit our stores). We and some of our service providers, contractors and advertising networks collect identifiers associated with your mobile or other devices, which may be used to deliver personalized advertising or content over the Internet, across devices, or browsers (sometimes referred to as "cross-device tracking"). In some cases, we may use service providers to help us manage our business, and they may collect data on our behalf in connection with the services they provide to us. In addition, where permitted by applicable law, third parties may obtain information about you independently, and we may acquire that data (for example, by purchasing the data).

The following list describes the sources from which we or our service providers may collect various categories of personal information directly (from consumers like you) or indirectly (from third parties):

  • Identifiers may be collected directly from consumers; public records; consumer data resellers/ brokers; advertising networks; operating systems and platforms; social networks/ social media.
  • Contact information may be collected directly from consumers; public records; consumer data resellers/ brokers; or social networks/ social media.
  • Profile information may be collected directly from consumers; consumer data resellers/ brokers; advertising networks; operating systems and platforms; or social networks/ social media.
  • Education information may be collected directly from consumers; or consumer data resellers/ brokers.
  • Employment information may be collected directly from consumers; or consumer data resellers/ brokers.
  • Internet activity may be collected directly from consumers; consumer data resellers/ brokers; advertising networks; internet service providers; operating systems and platforms; or social networks/ social media.
  • Demographic information may be collected directly from consumers; or consumer data resellers/ brokers.
  • Physical characteristics or biometric information may be collected directly from consumers; or consumer data resellers/ brokers.
  • Financial information may be collected directly from consumers.
  • Location data may be collected directly from consumers; consumer data resellers/ brokers; advertising networks; internet service providers; operating systems and platforms; or social networks/ social media.

 

Why Your Information Is Collected, and Used, and Shared

We use the personal information we collect directly and indirectly to conduct our business, to communicate with you and to provide better products, services and experiences, as described below. The specific purposes for which we or our service providers may collect and use information about you are: (1) to provide the products and services you have ordered or requested, and to communicate about your orders; (2) enable and improve our customer service; (3) respond to your comments, questions or complaints; (4) personalize your experiences; (5) understand your opinions, preferences and purchasing habits; (6) analyze trends and statistics; (7) to administer and execute our contests and other promotions, including special discounts for professionals, military personnel, students and first responders; (8) to analyze and improve our websites, mobile applications, facilities, products and services; (9) to market our products and services to you, including by sending you marketing communications and other information regarding our products, services or special events, and to improve our marketing efforts; (10) to share reviews, testimonials, or other user-generated content; (11) to facilitate our merger or acquisition activities; (12) to secure and protect our information and technology systems, as well as information about you and other consumers; (13) to facilitate internal audits, dispute resolution or investigations; (14) to evaluate new technologies for our business; (15) to carry out market research; (16) to formulate our business strategies; (17) to analyze information about organizations to which you may belong; (18) to enable us to monitor and evaluate our third-party service providers and their activities; (19) to administer our gift card programs, loyalty programs and other stored value programs; (20) to keep records of transactions; (21) to comply with our contractual obligations; (22) to detect and deal with actual or potential fraud; (23) to establish and maintain data backups for our business continuity and disaster recovery; and (24) to comply with various legal obligations or other rules we face. The following list describes in detail the purposes for which we and our service providers collect and use each category of personal information (each number corresponds to a specific purpose above):

Categories of Information We Collect** 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Identifiers x x x x x x x x x x x x x x x x x x x x x x x x
Coordinates x x x x x x x x x x x x x x x x x x x x x x x x
Profile information may be collected x x x x x x x x x x x x x x x x x x x x x x
Education information x x x x x x x x x x x x x x x x x x x x
Employment information x x x x x x x x x x x x x x x x x x x x x x
Internet activity x x x x x x x x x x x x x x x x x x x x x x x
Demographic data x x x x x x x x x x x x x x x x x x x
Physical characteristics or biometric data x x x x x x x x x x x x x x x x x x x x
Financial information x x x x x x x x x x x x x x x x x x x x x
Location data x x x x x x x x x x x x x x x x x x
 

What Information About You Is Shared and With Whom

We operate under the following brands: Altra®, Dickies®, Eastpak®, Icebreaker®, JanSport®, Kipling®, Napapijri®, Smartwool®, Supreme®, The North Face®, Timberland® and Vans®, and we may share your personal information within our organization.

We may also share your personal information (including confidential personal information) with service providers and subcontractors who provide services to us or conduct activities on our behalf. When we share your personal information with our service providers and contractors, we ask them to use or not share your personal information only for the purposes intended, which are limited to those listed above. An example of sharing our information with a service provider is sharing your name, address and other similar contact information with a courier for the purpose of delivering a product to you or notifying you of the status of the shipment. Our service providers and subcontractors include organizations that perform the following activities on our behalf: marketing and advertising; order fulfillment; market or consumer studies and analyses; account management; management of events or promotions; combating fraud; security; customer service; payment processing; technical assistance; Product creation. The categories of information we may share with service providers and subcontractors are as follows: Identifiers; Coordinates; Profile Information; Education Information; Employment Information; Internet activity; Demographics; Physical characteristics or biometric data; Financial information; or Location Data. We share these categories of information for the same purposes for which we collect and use them, as described above under "Why Your Information Is Collected and Used".

We may also disclose consumer personal information (including confidential personal information) to third parties who are not our contractors or service providers for the following purposes: to facilitate our merger or acquisition activities; to facilitate internal audits, dispute resolution or investigations; to detect and deal with actual or potential fraud; or to comply with various legal obligations or other rules to which we are subject.

We do not sell consumers' personal information in exchange for money. However, we share consumers' personal information (including confidential personal information) with certain third parties in a manner that could be considered a "sale" of personal information under California's Consumer Privacy Act, even if we do not receive any financial compensation from the third parties in exchange. For example, we allow third parties, such as Facebook® and Google®, to place technologies (such as cookies) on our websites for marketing purposes to users of our websites. You may request that your personal information not be sold by following this link: Your Privacy Choices.

 

Data Retention

We retain each class of consumer personal information for as long as reasonably necessary to fulfill the purposes for which it was collected and used, but no longer. In determining how long we retain consumers' personal information, we consider how often our consumers purchase from us, our consumers' experience, the usefulness of the information to our business purposes, warranty and recall issues, legal and contractual record retention requirements, and other factors. We do not retain any class of personal information for more than six years after our last interaction with a consumer, except as required by law.

 

Children’s Privacy

We do not intend to collect personal information from anyone under the age of 16. If you are under the age of 16, you should not provide us with any personal information. If you are the parent or guardian of a child under the age of 16 and you suspect that they have provided us with personal information, you may contact us using one of the means of communication described in this Privacy Statement to notify us so that we can delete that information. We do not knowingly share or sell the personal information of consumers under the age of 16.

 

Protecting Your Personal Information

We store personal information on our servers or those of our service providers (including "cloud" servers), and it is accessible to authorized employees, representatives and agents who need to access it for the purposes described in this Privacy Statement. We have implemented reasonable procedures and security measures designed to protect personal information and our computer systems that store personal information. Unfortunately, no transmission of information over the Internet or storage of information electronically can be guaranteed to be 100% secure. In order to help protect the personal information you provide to us, you: (i) must not share your password or account information with others, (ii) you must use a secure Internet connection and web browser, (iii) you must choose a unique, complex and secure password, (iv) you must change your password frequently and (v) you must not use the same password elsewhere. If you become aware of the loss, theft or unauthorized use of a password, please contact us immediately using the contact information below. By providing your email address in connection with a purchase or use of our websites, mobile applications or services, you consent to receive electronic notification of any information security issues using your most recent email address on file.

 

Links To Other Websites

Our websites and mobile applications may contain links to third-party websites to which this Privacy Statement does not apply ("Linked Websites"). Your use of the linked websites will be governed by the terms of use, privacy policies and other terms, notices and policies set forth on or referred to such linked websites.

 

International Data Transfers

This privacy statement describes our policies and procedures in the United States and Canada. We are a global company, and personal information we collect in the United States and Canada may be transferred to other jurisdictions (such as the United States, Canada and the European Union) as permitted by law, for the purposes described in this Privacy Statement, and the information may become subject to the laws of those jurisdictions and accessible to authorities in those jurisdictions.

 

Privacy Options

We have procedures by which you or an agent can submit requests regarding your personal information. To use your options as described in this Privacy Statement, you can contact us in one of the following ways:

  • by telephone at +1-877-709-1800;
  • by completing the web form at the following address https://www.vfc.com/privacy-requests; or
  • by mail at: VF Corporation, Attn: Privacy Office, 105 Corporate Center Blvd, Greensboro, North Carolina, United States 27408.
  • They are collectively referred to as "means of communication." To effectively exercise your privacy options or learn about how we handle your personal information, you must use one of these means of communication. You may also send questions or complaints to our Privacy Office using the above means of communication, and we will take appropriate steps to address any legitimate concerns or complaints.

    The list below describes the types of requests you can make to us regarding the information we have collected from you:

    • Request Information: You may ask us to provide you with (i) the specific pieces of personal information we have collected about you; (ii) the categories of personal information we have collected about you; (iii) the categories of sources from which we collect information about you; (iv) the business or business purposes for collecting information about you; (v) the categories of third parties with whom we share or have shared personal information about you; (vi) the categories of personal information we have shared about you; or (vii) profiling or automated decision-making about you.
    • Request to Deletion: You may ask us to delete any personal information we have collected from you and to ask our service providers to delete your personal information from their records.
    • Request for Correction: You may ask us to correct or update your personal information previously provided to us.
    • Request to withdraw from sale: You may request that we not sell your personal information.
    • Request to opt out of the sale or sharing of personal information: You can ask us not to sell your personal information or share it with third parties for certain purposes.
    • Request to opt out of targeted advertising: You can ask us not to send you ads based on your behavior in different contexts.
    • Request to Opt Out of Sharing for Marketing by Third Parties: You may ask us not to share your personal information with unaffiliated third parties solely for independent direct marketing purposes (in accordance with California's "Shine the Light" law).
    • Request to remove profiling and automated decision-making: You can ask us not to use your personal information as part of profiling processes or automated decision-making.
    • Request to Opt Out of Use or Disclosure of Confidential Personal Information: You may ask us not to use your Confidential Personal Information for certain purposes.
    • Membership Application: After making a withdrawal request mentioned above, you can choose to re-register.

    We will use commercially reasonable efforts to respond to your request for information, deletion or correction within 45 days; However, we may inform you, within the initial 45-day period, that we will extend this period to the extent permitted by law. We will use commercially reasonable efforts to respond to your withdrawal request within 15 days. We reserve the right to refuse any request to the extent permitted by applicable law. We may refuse a deletion request, in whole or in part, if we determine that there is a legal basis for retaining the information, including because the information is necessary to (i) enter into a transaction or perform a contract between us; (ii) ensure security; (iii) debug or repair errors; (iv) exercise a legal right; (v) comply with any other law or legal obligation; (vi) conduct research; (vii) permit only internal uses that are reasonably aligned with the reasonable expectations of our consumers; or (viii) otherwise use the information, internally, in a lawful manner that is consistent with the context in which you provided the information. If we refuse a request, in whole or in part, we will notify you using the means of communication you have chosen, and we will provide you with instructions on how to appeal the decision. We will not discriminate against you because you have made a request described in this Privacy Statement or have exercised your rights under applicable law. We may offer financial or non-financial incentives under programs that require you to disclose certain personal information, such as a customer loyalty program, but only if you choose to participate in such a program. If you ask us to delete your information or limit the use of your information, we will comply with your request, but you may lose some or all of the benefits associated with the incentive program. (For example, if you ask us to delete your personal information, you will forfeit all points earned under the loyalty program).

    Information regarding consumer privacy requests we received during the previous calendar year is available here.

     

    Procedure for verifying your identity

    For privacy and security reasons, and to prevent fraud and other harmful activities, when we receive a request through one of the means of communication, we may need to ensure that the person submitting the request is who they say they are. Accordingly, we may take reasonable steps to verify the identity of the individual submitting the request, as further described on our privacy request web portal. If we ask you to verify your identity, you must promptly cooperate with our efforts so that we can respond to your request.

     

    Requests from representatives

    If you submit a request for consumer personal information on behalf of another individual, you must assure us that you have the legal authority to act on behalf of that individual, and that your identity and that of the other person is accurate, before we can respond to your request.

     

    Procedure for opting out of online advertising or other promotional communications

    In addition to the options described above, you can take other steps to limit the collection, use and sharing of your personal information. You can manage how your device, mobile browser and other devices share information with our websites and mobile applications, as well as how your browser handles cookies and other tracking technologies, by adjusting your device's privacy and security settings. Please refer to the instructions provided by your service provider or device manufacturer for instructions on how to adjust your settings. Our websites do not currently have a mechanism to recognize "Do Not Track" signals from an Internet browser, and we cannot track these signals. Many of the companies that use cookies or other tracking or monitoring mechanisms allow you to opt out of advertising through mechanisms established by business groups. If you wish to reduce this type of third-party interest-based advertising, you may opt out of advertisements from members of the National Advertising Initiative here, and from members of the Digital Advertising Alliance here (for the United States) or here (for Canada). Note that the links mentioned in the previous sentence will not prevent you from receiving all commercial communications from us. There are other ways to tell us whether or not you wish to receive promotional communications from us. When you create an account or log into your account on our websites or mobile applications, you may have the opportunity to make or change your choices with respect to each brand. You will also have the opportunity to stop receiving marketing electronic messages from us by clicking on an "unsubscribe" hyperlink contained in the commercial electronic messages that these brands send you. If you receive a text message (SMS or MMS) from one of our brands and wish to opt out of receiving further text messages, you may do so by following the opt-out instructions in the text message.

     

    Changes to This Privacy Statement

    We will review our Privacy Statement periodically (at least annually), and we reserve the right, in our sole discretion, to revise, change or modify this Privacy Statement at any time. Any changes to this Privacy Statement will be posted on our websites and will be effective on the date of posting. We encourage you to visit this page periodically to review this information. By engaging with us, including by visiting our website(s) or mobile application(s), after this Privacy Statement is updated, you agree to the terms of updating this Privacy Statement. This privacy statement was last updated on January 1, 2023.