Philosophy
Lake Wakatipu, New Zealand
Icebreaker is about icebreaking
We explore the relationship between people and nature. It’s about kinship, not conquering. Nature is our hero.
Our purpose
Our purpose is to offer our customers a natural alternative to synthetics and to lead the outdoor industry towards sustainable solutions. It’s why we exist.
Nature tends to be guided by three distinct rules
These apply to a high country sheep station, an ecosystem such as a forest floor, and our business philosophy.
01
Adaptation
Living things thrive or die based on their ability to adapt to their changing environment.
02
Symbiosis
Living things work together for mutual benefit.
03
Sustainability
Nature doesn’t waste anything. Waste is a uniquely human trait.
sustainability isn’t just a feature of our products, it’s in the values and design of our business.
Read our transparency report
